{"id":3063,"date":"2022-11-16T00:00:00","date_gmt":"2022-11-16T00:00:00","guid":{"rendered":"https:\/\/gwpo-gwp.org\/centroamerica\/news\/campanas-de-comunicacion-para-el-atoc\/"},"modified":"2026-04-24T08:56:06","modified_gmt":"2026-04-24T07:56:06","slug":"campanas-de-comunicacion-para-el-atoc","status":"publish","type":"post","link":"https:\/\/gwpo-gwp.org\/centroamerica\/archive\/campanas-de-comunicacion-para-el-atoc\/","title":{"rendered":"Campa\u00f1as de comunicaci\u00f3n para el ATOC"},"content":{"rendered":"\n<p>El taller se dio de forma presencial con la participaci\u00f3n de 31 actores locales y nacionales de El Salvador y Honduras, como parte de la <a href=\"https:\/\/www.gwp.org\/es\/GWP-Centroamerica\/EN_ACCION\/proyectos\/ggreta-fase-3\/\">III Fase del proyecto GGRETA-ATOC<\/a>. El objetivo del taller fue fortalecer las capacidades de actores con incidencia en el ATOC en la elaboraci\u00f3n e implementaci\u00f3n de una campa\u00f1a de comunicaci\u00f3n sobre la importancia del ATOC, para ser implementada en medios sociales y\/o tradicionales.<\/p>\n<p>En espec\u00edfico el taller abord\u00f3&nbsp;las t\u00e9cnicas y herramientas para poder construir una campa\u00f1a de comunicaci\u00f3n colaborativa para apoyar la gesti\u00f3n coordinada del ATOC, la agenda incluy\u00f3 presentaciones sobre&nbsp;el uso de los medios sociales para llegar a los diversos p\u00fablicos de inter\u00e9s y sobre los pasos para el dise\u00f1o de una campa\u00f1a de comunicaciones para medios sociales.<\/p>\n<p>Los\/as participantes trabajaron en tres temas que fueron identificados en los <a href=\"https:\/\/www.gwp.org\/es\/GWP-Centroamerica\/EN_ACCION\/NOTICIAS\/mapeo-de-actores-del-atoc\/\">talleres de mapeo de actores<\/a> de la III Fase de GGRETA-ATOC como importantes, para la creaci\u00f3n de una campa\u00f1a de concientizaci\u00f3n; cada grupo present\u00f3 sus ideas sobre las diferentes partes de una campa\u00f1a de comunicaci\u00f3n al final del d\u00eda. Los temas fueron:&nbsp;&nbsp;sensibilizaci\u00f3n sobre las fuentes de contaminaci\u00f3n, la b\u00fasqueda de fondos para la conservaci\u00f3n de biodiversidad y ecosistemas y la inclusi\u00f3n de mujeres y j\u00f3venes en el manejo del ATOC.<\/p>\n<p>La agenda incluy\u00f3 una presentaci\u00f3n sobre las herramientas de comunicaci\u00f3n con que se cuenta actualmente para dar a conocer el proyecto GGRETA-ATOC, incluyendo<a href=\"https:\/\/www.gwp.org\/es\/GWP-Centroamerica\/EN_ACCION\/proyectos\/ggreta-fase-3\/\"> unas infograf\u00edas<\/a> y un video introductorio (se comparte abajo). As\u00ed mismo, una Estrategia de Comunicaci\u00f3n, con el entendido que es un documento viviente que requiere de su continua mejora.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/04nF6d6gfAs\" frameborder=\"0\" width=\"425\" height=\"350\" data-gtm-yt-inspected-9=\"true\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 16 de noviembre se llev\u00f3 un taller de capacitaci\u00f3n con actores del ATOC sobre el proceso de creaci\u00f3n de una campa\u00f1a de comunicaci\u00f3n para el desarrollo.<\/p>\n","protected":false},"author":1,"featured_media":4400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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16 de noviembre se llev\u00f3 un taller de capacitaci\u00f3n con actores del ATOC sobre el proceso de creaci\u00f3n de una campa\u00f1a de comunicaci\u00f3n para el desarrollo.","_links":{"self":[{"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/posts\/3063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/comments?post=3063"}],"version-history":[{"count":1,"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/posts\/3063\/revisions"}],"predecessor-version":[{"id":3732,"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/posts\/3063\/revisions\/3732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/media\/4400"}],"wp:attachment":[{"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/media?parent=3063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/categories?post=3063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gwpo-gwp.org\/centroamerica\/wp-json\/wp\/v2\/tags?post=3063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}