El programa es ejecutado por la C\u00e1mara de Industrias del Uruguay (CIU), a trav\u00e9s de su iniciativa Impulsa Industria \/ Impulsa Verde, en alianza con el Ministerio de Ambiente de Uruguay y con la participaci\u00f3n del Global Water Partnership Sudam\u00e9rica (GWP Sudam\u00e9rica) en lo referido a la Huella de Agua. La iniciativa cuenta con el financiamiento de INEFOP, Global Gateway y AL-INVEST Verde (Uni\u00f3n Europea).<\/p>\n
Esta actividad tuvo como objetivo reconocer el compromiso del sector empresarial en la gesti\u00f3n responsable de los recursos naturales y en la incorporaci\u00f3n de pr\u00e1cticas sostenibles que contribuyen a la construcci\u00f3n de sociedades m\u00e1s resilientes.<\/p>\n
En su intervenci\u00f3n, la Coordinadora Regional de GWP Sudam\u00e9rica, Alejandra Mujica, destac\u00f3 la importancia de este hito, coincidente con la Semana Mundial del Agua. Record\u00f3 que el trabajo en huella h\u00eddrica se inici\u00f3 en 2021 mediante una alianza con la CIU, liderada por la Directora Ec. Carola Saavedra, a trav\u00e9s del proyecto piloto Buenas Pr\u00e1cticas Azules. Esta iniciativa busc\u00f3 promover la econom\u00eda circular y el uso eficiente del agua en peque\u00f1as y medianas empresas del sector industrial de Uruguay.<\/p>\n
El proyecto tambi\u00e9n propici\u00f3 un entorno de cooperaci\u00f3n regional, con intercambios t\u00e9cnicos y aprendizajes compartidos, particularmente con el programa Certificado Azul de la Autoridad Nacional del Agua del Per\u00fa. En ese marco se desarrollaron herramientas metodol\u00f3gicas, se impulsaron di\u00e1logos t\u00e9cnicos y se capacit\u00f3 a consultores especializados. La CIU continu\u00f3 con esta labor, que hoy se consolida con la entrega de certificados a las empresas participantes.<\/p>\n
Para GWP Sudam\u00e9rica, la experiencia en huella h\u00eddrica se enmarca en el paradigma \u201ccada gota cuenta\u201d, en un contexto en el que el uso eficiente del agua se posiciona como un factor de competitividad en los mercados internacionales.<\/p>\n
La incorporaci\u00f3n del sector privado en la medici\u00f3n de huellas h\u00eddricas y de carbono constituye un paso esencial hacia la gesti\u00f3n sostenible de los recursos. Al adoptar pr\u00e1cticas responsables, las empresas no solo contribuyen a la protecci\u00f3n del agua como bien com\u00fan, sino que tambi\u00e9n fomentan la innovaci\u00f3n, la eficiencia y la competitividad en sus procesos productivos. Este compromiso demuestra que la sostenibilidad y la resiliencia solo pueden alcanzarse mediante la acci\u00f3n conjunta de gobiernos, sociedad civil y sector empresarial.<\/p>\n
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