{"id":1686,"date":"2022-08-31T00:00:00","date_gmt":"2022-08-30T23:00:00","guid":{"rendered":"https:\/\/gwpo-gwp.org\/sudamerica\/news\/el-uso-del-agua-en-el-sistema-productivo-cada-vez-mas-empresas-buscan-que-sea-eficiente\/"},"modified":"2026-05-08T15:46:11","modified_gmt":"2026-05-08T14:46:11","slug":"el-uso-del-agua-en-el-sistema-productivo-cada-vez-mas-empresas-buscan-que-sea-eficiente","status":"publish","type":"post","link":"https:\/\/gwpo-gwp.org\/sudamerica\/news\/el-uso-del-agua-en-el-sistema-productivo-cada-vez-mas-empresas-buscan-que-sea-eficiente\/","title":{"rendered":"El uso del agua en el sistema productivo: cada vez m\u00e1s empresas buscan que sea eficiente"},"content":{"rendered":"\n<p>El agua es fundamental en muchos procesos industriales y comerciales. La situaci\u00f3n actual del recurso impulsa a promover su uso y gesti\u00f3n de manera responsable y eficiente, para un desarrollo sostenible y equitativo.<\/p>\n<p>A nivel mundial existe una demanda creciente por parte de las organizaciones en incorporar herramientas que les permitan mejorar la gesti\u00f3n del agua y conocer metodolog\u00edas con validez internacional y reconocimiento, que permita cuantificar y reducir los impactos potenciales que genera las actividades productivas en el uso del agua.<\/p>\n<p>Para afrontar estos desaf\u00edos, Global Water Partnership Sudam\u00e9rica, junto a la <a href=\"https:\/\/www.impulsaindustria.com.uy\/buenas-practicas-azules-medicion-de-huella-de-agua\/\">C\u00e1mara de Industrias del Uruguay<\/a> (CIU), impulsan el proyecto \u201c<a href=\"https:\/\/www.gwp.org\/es\/GWP-Sud-America\/EN-ACCION\/GWP-en-las-noticias\/2022\/buenas-practicas-azules\/\">Buenas Pr\u00e1cticas Azules<\/a>\u201d, cuyo objetivo es contribuir a la adaptaci\u00f3n y reducci\u00f3n de riesgo clim\u00e1tico en la industria (especialmente PYMES), a trav\u00e9s del desarrollo de capacidades para integrar estrategias de uso eficiente del agua en sus procesos productivos, y promover la econom\u00eda circular asociada al uso del agua.&nbsp;<\/p>\n<p><b>Webinario &#8220;Medici\u00f3n de huella de agua en empresas industriales&#8221;<\/b><\/p>\n<p>Con el objetivo de resaltar la importancia del uso eficiente del agua en el sector industrial, brindar conocimientos b\u00e1sicos para la implementaci\u00f3n de la metodolog\u00eda ISO 14046:2014 para la medici\u00f3n de la huella de agua, y transmitir experiencias en la medici\u00f3n en empresas industriales, el 30 de agosto de 2022 se realiz\u00f3 el webinario &#8220;Medici\u00f3n de huella de agua en empresas industriales&#8221;. Cont\u00f3 con la presencia de 160 participantes de todo Sudam\u00e9rica.<\/p>\n<p class=\"Default\">En su presentaci\u00f3n \u201cHuellas rec\u00edprocas entre agua y sociedad\u201d, Javier Taks de la C\u00e1tedra UNESCO de Agua y Cultura de la Universidad de la Rep\u00fablica, profundiz\u00f3 sobre el enfoque eficiente del uso del agua en el sector productivo. Detall\u00f3 el aspecto utilitario (para la mejor\u00eda de gesti\u00f3n y costos, la competencia, la competitividad y las cadenas de valor); el aspecto identitario (ser eficientes, m\u00e1s all\u00e1 del <i>greenwashing<\/i>); y el aspecto \u00e9tico (\u00e9tica del cuidado y la suficiencia).<\/p>\n<p class=\"Default\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-1-1.jpg\" height=\"291\" width=\"430\"><\/p>\n<p>Por su parte, Alejandro Conza de H\u00eddrika Per\u00fa, present\u00f3 la norma internacional ISO 14046: \u201cGesti\u00f3n Ambiental- Huella de agua&#8221;, sus alcances y beneficios. Publicada en 2014, la norma es una opci\u00f3n metodol\u00f3gica para evaluar el impacto potencial del agua en productos, servicios u organizaciones, de manera integral y bajo un enfoque de ciclo de vida.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-2-1.jpg\" height=\"309\" width=\"424\"><\/p>\n<p>Como una forma de visualizar el proceso de la medici\u00f3n de huella de agua, Alejandro Gold present\u00f3 la experiencia del Laboratorio ARTOBE, una de las empresas que participa del proyecto Buenas Pr\u00e1cticas Azules. Trat\u00e1ndose de una empresa uruguaya dedicada a la fabricaci\u00f3n de productos de belleza, para su pr\u00e1ctica hicieron la comparaci\u00f3n de la huella de agua entre un champ\u00fa l\u00edquido y otro s\u00f3lido.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-3-1.jpg\" height=\"265\" width=\"441\"><\/p>\n<p><strong>Le invitamos a ver el video completo del webinario:<\/strong><\/p>\n<p><strong><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wHlJeBJwElc\" frameborder=\"0\" width=\"425\" height=\"350\" data-gtm-yt-inspected-10=\"true\"><\/iframe><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La disponibilidad del agua enfrenta una crisis. Por ello, algunos actores del sector productivo est\u00e1n tomando iniciativas para mejorar el uso de este recurso. Para apoyar a las empresas en esta \u00e1rea, GWP Sudam\u00e9rica y la C\u00e1mara de Industrias del Uruguay celebraron el webinario \u201cMedici\u00f3n de huella de agua en empresas industriales&#8221;.<\/p>\n","protected":false},"author":1,"featured_media":2831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":0,"footnotes":""},"categories":[67,4],"tags":[75,87,88],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","category-news","tag-girh","tag-spanish","tag-sudamerica"],"acf":[],"spectra_custom_meta":{"_sidebar_content":["field_69d4d421acab1"],"sidebar_content":["<div><div><article class=\"c-module\">\n        <div class=\"c-module__header\">\n            <h1 class=\"c-module__heading\">Descargue las presentaciones<\/h1>\n        <\/div>\n        <div class=\"c-module__content c-module__content--padded\">\n        <div class=\"s-cms-module-content\">\n            <p><a href=\"https:\/\/gwpo-gwp.org\/assets\/legacy\/globalassets\/global\/gwp-sam_files\/noticias\/2022\/presentacion-taks-huella-hidrica-pymes.pdf\"><strong>Las&nbsp;huellas rec\u00edprocas&nbsp;entre agua y sociedad<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/gwpo-gwp.org\/assets\/legacy\/globalassets\/global\/gwp-sam_files\/noticias\/2022\/taller-de-huella-de-agua-gwp-hidrika.pdf\"><strong>Huella de Agua HIDRIKA<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/gwpo-gwp.org\/assets\/legacy\/globalassets\/global\/gwp-sam_files\/noticias\/2022\/presentacion-huella-de-agua-artobe-30.08.22.pdf\"><strong>Presentaci\u00f3n Huella de Agua ARTOBE<\/strong><\/a><\/p>\n        <\/div>\n    <\/div>\n<\/article><\/div><\/div>"],"_old_url":["field_69d4d472acab2"],"old_url":["https:\/\/www.gwp.org\/es\/GWP-Sud-America\/EN-ACCION\/GWP-en-las-noticias\/2022\/webinario-huella-de-agua\/"],"_last_date":["field_69d4d498acab3"],"last_date":["31\/08\/2022"],"_event_start":["field_69d4d4c4acab4"],"event_start":[""],"_event_end":["field_69d4d4dcacab5"],"event_end":[""],"_scrape_id":["field_69d4d4ebacab6"],"scrape_id":["03-GWP-Spanish-South-America"],"_wp_page_template":["default"],"_thumbnail_id":["2831"],"_encloseme":["1"],"_edit_last":["1"]},"uagb_featured_image_src":{"full":["https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-4.png",502,281,false],"thumbnail":["https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-4-150x150.png",150,150,true],"medium":["https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-4-300x168.png",300,168,true],"medium_large":["https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-4.png",502,281,false],"large":["https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-4.png",502,281,false],"1536x1536":["https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-4.png",502,281,false],"2048x2048":["https:\/\/gwpo-gwp.org\/sudamerica\/wp-content\/uploads\/sites\/13\/2026\/04\/bpa-4.png",502,281,false]},"uagb_author_info":{"display_name":"satsiriwinberg@gmail.com","author_link":"https:\/\/gwpo-gwp.org\/sudamerica\/author\/satsiriwinberggmail-com\/"},"uagb_comment_info":0,"uagb_excerpt":"La disponibilidad del agua enfrenta una crisis. Por ello, algunos actores del sector productivo est\u00e1n tomando iniciativas para mejorar el uso de este recurso. Para apoyar a las empresas en esta \u00e1rea, GWP Sudam\u00e9rica y la C\u00e1mara de Industrias del Uruguay celebraron el webinario \u201cMedici\u00f3n de huella de agua en empresas industriales\".","_links":{"self":[{"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/posts\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/comments?post=1686"}],"version-history":[{"count":2,"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/posts\/1686\/revisions"}],"predecessor-version":[{"id":2289,"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/posts\/1686\/revisions\/2289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/media\/2831"}],"wp:attachment":[{"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/media?parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/categories?post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gwpo-gwp.org\/sudamerica\/wp-json\/wp\/v2\/tags?post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}